Escape The Loop
  • Escape The Loop

    ESCAPE
    THE LOOP

  • Escape The Loop

    ESCAPE
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  • Escape The Loop

    ESCAPE
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  • Escape The Loop

    ESCAPE
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  • Escape The Loop

    ESCAPE
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  • Escape The Loop

    ESCAPE
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Stuck in a loop?

Have you ever experienced repetitive, unwanted thoughts? 

Then you may be suffering from Obsessive Compulsive Disorder, also known as OCD

What is ocd?

It is a widely held belief that obsessive-compulsive disorder (OCD) is a mild problem or even “quirky” personality trait that is nothing more than hand washing. In reality, OCD is a clinically recognized mental health disorder that affects 1-2% of the population. It can be highly debilitating and must be taken seriously, starting from a young age.

People with OCD experience intensely negative, repetitive, and intrusive thoughts (obsessions) combined with a chronic feeling of doubt or danger. In order to quell these thoughts and quieten the anxiety, those with OCD will often repeat an action, again and again.

OCD is diagnosed by a mental health professional who looks for three key things:

01-1

THE PERSON HAS OBSESSIONS

Obsessions are unwanted thoughts, images, or urges that may be extremely disturbing and are accompanied by uncomfortable feelings. Obsessions occur over and over again and feel outside of the person’s control.
02-1

THE PERSON DOES COMPULSIONS

Compulsions are excessive, repetitive behaviors that a person uses to try to neutralize or make their obsessions or distress go away.
03-1

IT GETS IN THE WAY OF DAILY ACTIVITIES

Obsessions and compulsions take a lot of time and get in the way of important activities the person values.

A COMMON MANI­FESTATION
OF OCD IS REPEATING OBSES­SIONS

  • Escape The Loop

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  • Escape The Loop

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Help is here!

First of all, OCD can be treated! With Cognitive Behavioral Therapy (CBT) and medication. Most people will find that these treatments are effective and help get their lives back on track. Ask your local OCD organization for help.

Start here

  • Escape The Loop

    ESCAPE
    THE LOOP

  • Escape The Loop

    ESCAPE
    THE LOOP

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About Escape The Loop

The Escape the Loop campaign is made in collaboration with the International OCD Foundation (IOCDF), a donor-supported nonprofit whose mission is to help those impacted by OCD and related disorders live full and productive lives.

The phrase, “I’m so OCD” has become part of modern English parlance, casually dropped by non-OCD sufferers in conversation when referring to being overly tidy, particular about something, or preoccupied with any number of things. Being neat or enjoying organizing your shoes, however, does not make you “OCD.”

The aim of this campaign is to create awareness and help young adults recognize the early signs of OCD so that they may seek treatment before it progresses.

The campaign consists of a series of films, played in small loops, or gifs.

All films are featured on Giphy, which boasts 500 million daily active users with more than seven billion gifs shared every day. And gifs are, in essence: repetitive loops–just like OCD.

These films depict the most common OCD traits and, when interacted with, redirect the viewer to the IOCDF’s website for more information.

International OCD Foundation

The International OCD Foundation is a donor-supported nonprofit organization whose mission is to help those affected by obsessive compulsive disorder (OCD) and related disorders to live full and productive lives.

For more info about OCD, visit: IOCDF.ORG

For more info about the Escape the Loop campaign, contact info@iocdf.org or:

INTERNATIONAL OCD FOUNDATION
PO Box 961029, Boston, MA 02196
617.973.5801